Anything is possible in transit, or once the work is out of your possession, so it’s always best to photograph your art while it’s still in your studio. All artwork should be professionally photographed before leaving your studio, even if it is en route to a gallery. You will need images with a resolution of 300 DPI for print and 72 DPI for the web.
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You will also want professional photographs of your work for your personal archive, as well as any future publication or press requests. You should not only take photographs of every individual work you create, but also installation shots of the works hanging in a clean space, or in a domestic setting (this can help your would-be buyer envision the work in their own home.) Photography is one of the most important marketing tools for selling art. Take beautiful (and accurate) photographs & videos of your art Below, we outline some important practices used by independent artists, art dealers, and professional advisors across the world, based on extensive research, as well as more than a decade of first-hand experience. While there is no silver bullet to closing an art deal, there are some tried and true methods that can help get the deal done. There has simply never been a better time to be an independent artist. However, if you are an artist without gallery representation, you can also do this for yourself-especially in the current digital landscape.
Generally, this is the gallery’s job-and the reason galleries take, on average, 50% of the sales price as commission. “Telling a story” requires beautiful photographs of the work, access to the artist’s background, their creative vision, and a personal connection to the artist and their process. This brings us back to the concept of “telling a story,” which is a critical part of making art feel important. buying a work they like from Y artist can boil down to details that are not always obvious in the physical work of art, but rather emerge in conversation about the artist’s practice and/or process, their personal background, and other biographical details. Still, the difference between buying a work they like by X artist vs. Of course, the collector must actually like the artwork. Speaking from personal experience as an art dealer, I’ve sold art to collectors because they attended the same university as an artist, or because friends of theirs also own a piece by said artist, among many other reasons that had little to do with the actual artwork itself. There are usually additional triggers that lead to a sale. The collector, often, is not just buying the artwork, but they are also investing in you. Telling a story is the key to many art sales. Exposure doesn’t pay the rent, so sales are a necessary part of a thriving studio practice and any sustainable art business. And there’s nothing wrong with that attitude. However, if you are an independent artist, you should adopt this mentality because every interaction is a possible future sale. “Always be closing” is a mantra that’s not often associated with the visual arts. Selling art can be an art form in and of itself. Her writing has been published online by The New York Times, The Paris Review, Artnet and Artforum, among other outlets. At Bectre, we specialise in helping financial service companies grow their visibility through search engines by creating website content that ranks high for relevant keywords so potential clients will find them when they search Google.Emilie Trice is a writer, curator and artist based in Denver, Colorado. If you don’t have the time or knowledge to work on your SEO we recommend partnering with an expert who has experience working specifically in the financial services sector, like Bectre. However, a successful SEO campaign will increase your online visibility and attract potential clients to your website. Successful financial SEO requires regular website optimisation and content updates, such as creating value for your target audience through blog articles.
Unfortunately, SEO isn’t easy and it takes experience and time to see results. In order to generate leads, you need to ensure that potential clients can find your website. Your financial website is the digital face of your financial services business, the foundation of your digital marketing efforts - but it’s not enough to just have an engaging website.
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